Complete guide

How to use
nicotine pouches.

Nicotine pouches are small pouches, with no tobacco leaf, that release nicotine through the gum. They’re discreet, smokeless and spit-free. This guide covers everything you need to get started: choosing a strength, using a pouch and disposing of it.

No tobacco leaf Smokeless Spit-free

Step-by-step guide

Five steps,
start to finish.

  1. Choose the right strength

    Nicotine pouches come in a wide range of strengths, and choosing the right one makes a big difference to your experience.

  2. Place the pouch

    • Wash your hands before handling the pouch.
    • Take one pouch out of the tin.
    • Place it between your upper lip and gum, to one side for comfort.
    • You don’t need to chew, bite or suck on it. Just let it sit.
  3. Let it work

    Once the pouch is in place, the nicotine and flavour begin to release slowly through the lining of your gum.

    • You’ll feel a light tingling at first. This is completely normal and fades within a few minutes.
    • Leave the pouch in for 5 to 60 minutes, depending on the product and your preference.
    • Don’t chew or suck on the pouch. Let it work passively.
  4. Dispose of it properly

    • When the flavour fades or you’ve had enough, remove the pouch.
    • Use a tissue, or the catch-lid compartment on most tins, to hold the used pouch until you reach a bin.
    • Don’t swallow the pouch. Don’t litter or flush it.
  5. Aftercare

    • Rinse your mouth if you like, especially after flavoured pouches.
    • Alternate sides of your mouth to help prevent gum irritation over time.
    • Stay hydrated. Pouches can cause mild dry mouth for some users.

Tips for safe use

  • Always follow the product guidelines provided by the manufacturer.
  • Start with a lower nicotine level and increase only if needed.
  • Keep pouches out of reach of children and pets. Nicotine is toxic if ingested in large amounts.
  • If you feel dizzy or nauseous, remove the pouch immediately and try a lower strength next time.

Frequently asked questions

Good to know.

How long should I keep a nicotine pouch in?

Most nicotine pouches are designed to last between 5 and 60 minutes. The exact time depends on the product and your personal preference. Remove the pouch when the flavour fades or when you feel you’ve had enough.

Can I swallow the juice from a nicotine pouch?

Don’t swallow the pouch itself. How you handle the extra saliva is up to you. Follow the guidance on the tin.

Do nicotine pouches contain tobacco?

No. They contain nicotine but no tobacco leaf, and they produce no smoke or ash. Nicotine is addictive.

What nicotine strength should a beginner start with?

If you’re new to pouches, start at our Light strength (up to 6mg) and move up only if you need to. If you already use pouches, match the strength you know. The strength guide explains the mg numbers.

Can I use nicotine pouches anywhere?

They’re smokeless, vapour-free and discreet under the lip. But airlines, workplaces and venues can set their own rules, so check before you use one.

Ready to try?

Start low.
Find your fit.

Nicotine pouches contain no tobacco leaf and produce no smoke or ash. Start with a lower strength, dispose of used pouches properly, and keep them away from children and pets.